VisitDenmarks’ main branding theme for 2023 is Outdoor with cycling and camping as part of it. We continue our focus on Denmark as a nearby destination and easily reachable by car. Another important theme is the joy of ‘going green’ in Denmark.
Press and Press trips
Individual press visit will remain the norm. High preference for print media.
Occasionally, we have the opportunity to invite print media for international group trips.
Working with influencers is part of our marketing strategy and is something we look at case by case.(Foto rechts: © Mads Tolstrup)
Between 2023 and 2026, Copenhagen is appointed UNESCO-UIA World Capital of Architecture. Under the theme Copenhagen in Common, it will be a year with events ranging from community picnics to open houses in buildings normally closed to the public to a series of new pavilions by the harbor front, including one designed by the famous Bjarke Ingels Group (BIG). VisitDenmark’s goal is to promote architecture throughout the whole of Denmark.
Cold War Museum
The underground Danish Cold War Museum REGAN Vest will finally open to the public in the first part of 2023. Built in the 1960s to serve as a shelter for the Queen and government in the case of a nuclear war, this will be the first time it is open to the public.
More 2023 highlights:
Sustainable travel in Denmark:
Informatie in het Nederlands:
Foto links: © Jakob Gjerluff Photography